Display carton



Oct. 11, 1938.

' 2 sheets-sheet 2 Filed May 20, 1936 Jahr? Patented Oct. 11, 1938`.-@prENTloFF/ICE s' Application Mayv 2o, 1936, serial N0.,f.s o,7o9

6 Claims. This invention relates .to display cartons and moreparticularly to a carton within whichvmerchandse can, be packed andshippedfandwhich can thereafterbe quickly transformed into a .displaycarton arranged in-rearwardly inclined position to effectivelyandattractively display'the merchandise. Y 1.,

'I he display containers forming the subject matter of this inventionmay each beformed from .a single blank of paperboard material, whichblanks are adapted to be cut from large rolls of paper and scored byautomatic machinery with a .minimum of waste of paper stock( Theblankmay also beglued and assembled in collapsed flat carton form on anautomatic gluer, in which condition it may be shipped and storeduntilready for -use. When goodsare to be packed therein' the packer expandsthe tubular body portion of -the'blank into rectangularform, the bodyportion being formed by a rear wall, a front wall and side wallsections.The front wall section may vloe-cut downto expose the contents to Viewvwhen the .container is set up in display position. @bottom .wallsection hinged to -the front wallA section is `goods havebeen packedtherein a. topswallform- `ing `section hingedv tothe .rear.wallreinforcing (section vis swungl overlthe top Iof the body [and vakfront closure fl'aphin'ged. to the top'walllsection lis. `t'elescopedinto the. :body between 'the'. front wall .section andthe merchandisefto completely 'enclose the contents.

.When'the merchant receives thepackage com- `prising thekr closed cartonand merchandise .packed therein, the package may bestoreduntil it isdesired to set up thedisplay. In .settinguputhe carton in displayposition the merchant withdraws the'front closure ilap,`atthe` Sametimeliftinglup the top wal1 section `so...as tomake thefmer.- `.chandiseclearly visible through the open top. .and open. front wall of the body.The free end of fthe vfront. closure flap may be inserted behind themerchandise and the, upper portion of the closure Ilap may be suitablydecorated ,to` provide, a, convvenientand attractive display 4card whichcalls attention to the merchandise.' I Finally,jthe body (Cl. 20G-44)vis arranged in attractive,v rearwardly inclined displayA position ,byfolding inwardly the lo-wer triangular sections ofthe side walls'and thebody,

when arranged in inclined displayposition. The display adjustment can bequickly and easily made .by .pressing the triangular sections of theside wallsinwardly and at the lsame time exerting; in- `l0 vwardpressure on the lbottomwall section. This .display adjustment can.- bequicklyand easily Ymade-by the merchant without removing the goods fromthe container. v

An object of this invention is to provide a combination shipping and`display.. carton-f. which can--be economicallyproduced, which can beshipped and stored in flat collapsed condition until ready for use,which can besquickly a'ssembled into merchandise-containing form and pthereafter sealed to` provide a sturdy shipping carton, whichfullyprotects the merchandise dur- .ing shipment and fstorage,randvwhich may be set up by the merchant into display position easily andquickly with a [minimum manipulationy of parts.

Other objects of this invention will become apparent as the disclosureproceeds.

Although the novel ...features which are believed to be characteristicof thisinvention will s be particularly pointedl out inthe claimsappended hereto, the invention itself,` as to its objects andadvantages, and the manner in which it may be carried out, may bebetterunderstood by .referring to the following description taken in.

connection with the accompanying drawingsr Vforming a part thereof, inwhich:`

Fig. 11s a plan View of a blank which has been suitably. cut and `scoredAready for assembly ,into

my novel shipping and display carton;

Fig. 2 is a perspective View of the.blank showing the relationship ofthe various parts whenthe blank is partially assembled, certainpartsbeing broken away .to more clearly illustrate the construction; y l YFig. 3 is a perspective view 0f the assembled' Acarton'reaoly toreceiveV the merchandise therein,

certain parts being broken` away to illustrate Afeatures .of theconstruction;

4 is a .perspective View of the fully` as,

sernbled cartonas it appears when merchandiseis geatures of theconstruction;

Fig.' 5k is a vertical transverse cross-sectional?.

view through the assembled carton, this View being taken on line 5 5 ofFig. 4;

Fig. 6 is a perspective View of the carton about to be rearranged fromshipping position to display position;

Fig. '7 is a perspective View of the carton looking at the rear wallthereof, this View also showing the locking tab arranged as a supportingeasel;

Fig. 8 is a'perspective view of the assembled carton arranged in displayposition, the merchandise being shown therein in dotted lines, and

Fig. 9 is a vertical transverse cross-sectional View through the cartonas it appears when arranged in display position, this View. being takenon line 9 9 of Fig. 8.

Similar reference characters refer to similar parts throughout theseveral Views of the drawings and specification.

The shipping and display carton forming the subject matter of thisinvention may be economically made from a single blank of paperboardmaterial as shown in Fig. 1. The blanks Vmay be cut and scored from acontinuous'roll of paperboard material on an automatic cutting andscoring machine, the blank thus being made at very low cost, The blankcomprises generally a front wall section I, a rear wall section 3, andside wall sections 2 and 4 hinged together along the score lines 6. Asecuring tab 5 is secured, as by adhesive or other means, to the freeedge of the side wall section 4 to provide a tubular body. The sideVwall sections 2 and 4 are generally rectangular in shape, but a scoreline 8 denes a triangularshaped flap 'I at the lo-weredge thereof for apurpose which will hereafter be described. The lower edge of the rearwall meets the adjacent ends of the score line 8V so that the rear wall3 is considerably shorter in length than the full length `of the sidewall sections 2 and 4.

A bottom wall section 9 is hinged to the lower edge of the front wallsection I valong the score line IIJ, providing a bottom wall for thecarton upon which the merchandise is supported. A

`reinforcing rear Wall section YII hinged to the bottom wall section 9along the score line I5 is insertable into the tubular body, thusproviding a stiffening and'reinforcing element for the rear Vwall of thecarton and a closure for the bottom portion thereof when the carton isarranged in shipping position. A top wall section comprising portions I2 and I3 hinged together along the score line I'I extend from therearwall reinforcing section Il, being dened therefrom by the score line I6, Finally a front wall closure ap I4 hinged to the top wall sectionalong'the score line I8 may be inserted between the front wall I and themerchandise M packed in the carton to Vclose the display opening o whichmay be provided, if desired, in the front wall.

In assembling the carton adhesive may be applied to the flap 5 by meansof an automatic gluing machine which both applies the glue to the 'flap5 and presses the flap 5 into adhesive contact that the rear wallreinforcing section II seats against the inside face of the rear wallsection 3, as clearly shown in Fig. 3. A locking tab I9 defined by theparallel cut lines 2l in the rear wall section 3 is provided, Thelocking tab I9 possesses a flap portion 20 which extends below thelocking tab -I9 dened therefrom by the transverse score line 22 which ineffect is substantially a continuation of the lower edge of the rearwall section 3, as clearly shown in Figs. 1 and 3. An insert ear 23extends from the iiap portion 20, being defined therefrom by the scoreline 24, which score line is in substantial alignment with the loweredge of the triangular aps 'I of the side wall sections 2 and 4.

In assembling the carton for packing purposes the ear portion 23 isinserted into a suitable slit 25 which may be in the bottom wall section9 or reinforcing section I I, but preferably the slit is in substantialalignment with the score line I5 which denes the bottom section 9 fromthe rear wall reinforcing section I I. When the ear portion 23 has beeninserted to the point where the score line 24 lies in or adjacent to theslot 25, the carton is locked and supported in the position shown inFig. 3.- In this position the triangular aps "I which form a part of theend wall sections 2 and 4 rest upon the supporting surface or upon theside edges of the bottom wall section 9 and are retained in this'position by friction and the natural resiliency of the paperboardmaterial. As thus arranged the front wall section I, the rear wallsection-3, and the side wall sections 2 and 4, extend upwardlysubstantially at right angles to the botto-m section 9, forming a cartonof generally parallelopiped form.

The carton as thus assembled is packed with merchandise M which issupported by the bottom wall section 9. The opening o in the front wallsection is cut to provide for easy visibility of the contents but at thesame time effectively retains the merchandise M from falling out of thecarton. The carton is seal-ed by swinging the top wallforming portions`I2 and I3 over the top of the tubular body and the front wall closureflap I4 is then inserted between the front wall section I and VVthemerchandise M, as clearly shown in Fig. 4. 'As thus arranged a highlysatisfactory shipping carton is provided which can be shippedto themerchant and stored until ready for display. If desired, the front wallflap I4 and/or the top wall portions I2 and'i3 may be sealed to the bodyby means of suitable paster or strip of glued paper 50 or other similarmeans.

When the carton is to be arranged in display position by the merchant,the sealing strip 50 above described is broken and the front `wall iiapis lifted upwardly and inserted between the merchandise M and the insideface of the rear wall reinforcing section II, asv clearly shown in Fig.8. The upper portion of the front wall flap I4 and the top wall-formingportion I3, which projects above the top edge of the side Wall sections2 and 4, may then provide a suitable display card having suitableadvertising or price indicia printed thereon. The score line II whichseparates the top Wall portions I2 and I3 is so arranged as to definethe top edge of the display card. The locking tab I9 automatically opensoutwardly in the manner shown in Figs. 6, '7 and 9, so as to provide aninclined supporting easel for the container. The triangular flaps 'I arethen pressed `inwardly so as to lie flat against the inside face of thebottom wall section 9, as shown in Fig. 8, the rear wall reinforcingsection Il being drawn 25 v scribed is admirably adapted for thepackaging ,tabwhereby'salici' rear-wall section can be swung"downwardlytoassume a rearwardly inclined display position.

upwardlyl so as to V`place the bottomfwall-v-section vSi `in`aposition-wherein the`front-wall section I `and the rearVwallsection'3"tilt backward for display.' When thus arranged thelock-ing ltab i9 will be 'inclined rearwardly, asshown iniFig. 9,forming an'easeltosupport the carton in rearwardly tilted displayposition. The flap portion 23 lies flat against the supporting surfaceand f rlimits the rearward spready of the locking tab 'I 9 rsoas vtoprovide-a rigid easelsupport.

The transformation-of Ythe Acartonff'rom shipping'cposition todisplaygposition can be. easily and quickly effected by the merchantwithout removing the merchandise from ther carton. The triangular flaps'l will easily slip or wedge under the merchandise when pressedinwardly. The frictional engagement between the vertical edges of therear wall reinforcing section Il and the inside face of the side wallsections 2 and 4 insure the carton remaining in tilted position. As thusarranged the lower edges of the front wall section l and rear wallsection 3 will lie adjacent to or substantially in contact with thesupporting surface.

The shipping and display carton herein deof numerous articlesofmerchandise, such as candies, confections, cigars, cigarettes, smokingmaterial, -wearing apparel, edible products, mechanical devices,cosmetics, cleansing material, bottled goods, and numerous otherarticles handied by retail merchants. The carton when set up for displaysets off the merchandise in an attractive manner, permitting free,unobstructed visibility of the advertising matter contained on themerchandise units M. The display carton can be set on a counter, on ashelf, or in a display window or other convenient location. If there lisdanger of theft of the goods from the display carton, dummy merchandiseunits may be positioned therein to advertise and sell the merchandise,the real merchandise being kept in a concealed but convenient locationfor sale. The carton can be very economically manufactured, requiringonly a cutting and scoring operation kand a single gluing operation,yall of which can be performed by automatic machinery. The collapsedcarton occupies a minimum of space and can be conveniently set up by thepacker at high speed and the merchandise packed therein substantially asquickly and conveniently as in the simplest carton. When sealed thecarton offers complete protection to the merchandise packed thereinduring shipping and storage, and finally the merchant can set up thecarton for displayl quickly and with a minimum of effort.

While certain novel features of the invention have been disclosed andare pointed out in the annexed claims, it will be understood thatvarious omissions, substitutions and changes may be made by thoseskilled in the art without departing from the spirit of the invention.

What is'claimed is:

1. A display carton including a tubular body comprising a front wallsection, a rear wall section, and side wall sections, a bottom sectionhinged to said front wall section, means including a locking tabextending from the lower edge of said rear wall section and means forattaching said locking tab to said bottom wall section to support saidrear wall'section in a position above and substantially at right anglesto the bottom wall section, and meansincluding a hinged connectionbetween said tab and said rear wall section permitting rearward collapseof said locking 2. A display-carton including, aV front wall sec-Altion, a rearwall section, a bottom section hinged to said frontwallsection, and means including a locking tab extending from said rear wallsecrearwardly inclined display position.

3. A shipping and display carton formed from a single `blank ofpaperboard material including, a front wall section, a rear wallsection, side wall sections connected to` said front and rear wallsections providing a tubular member, a flap hinged to the lower edge ofsaid front wall section, said ap having a portion forming a bottom wall'section of the; carton, a portion forming a rear reenforcing sectionpositioned adjacent the inside face of said rear wall section, and aportion extending from said rear wall reenforcing section forming thetopwall closure section of the carton, said rear wall section having thelower edge thereof normally spaced above said bottom wall section whenthe carton is arranged in upright shipping position, and a tab extendingfrom said rear wall section connected to said flap and lying in a planesubstantially coplanar with said rear wall section when the carton is inshipping position, said tab having a fold line therein permittingoutward collapse thereof to provide a supporting easel to support thecarton in rearwardly inclined display position.

4. A shipping and display carton including, a front wall section, a rearwall section, side wall sections connected to said front and rear wallsections, said sections forming a tubular body, a flap forming a bottomsection hinged to the lower edge of said front wall section, said rearwall section having the lower edge thereof normally spaced above saidbottom section when the carton is arranged in'upright shipping position,and a tab extending beyond the lower edge of said rear wall section and:connected to said flap for supporting said rear wall section spacedfrom and substantially perpendicular to said bottom section, said tabhaving a fold line therein permitting outward collapse of said tab` topro-v vide a supporting easel when the carton is arranged in rearwardlyinclined display position.

5. A shipping and display-carton including, a front wall section, a rearwall section, and side wall sections connected to said front and rearwall sections providing a tubular bodymember,

a ap hinged to the lower edge of said front wall section providing abottom section for the carton, said rear wall section having the loweredge thereof normally spaced above said bottom section when the cartonis arranged in upright shipping position, a tab having a portion cutfrom 6. A shipping and display carton including, a front wall section, arear Wall section, side wall sections connected to said front and rearWall sections forming a tubular member, a flap forming the bottomsection hinged to saidafro-nt Wall section only, said rear wall sectionhaving the lower edge thereof normally spaced above said bottom sectionWhen the carton is arranged in upright shipping position, and means forsupporting said rear Wall section and front Wall seotion substantiallyperpendicular `to said bottom wall section, said means comprisinga tabhavtom forming flap, said tab having a fold line therein permitting saidtab to be rearwardly co1- lapsed to provide a supporting easel for thecart0n when said carton .is arranged in rearwardly inclined positionwith the lower edge of said rear wall section substantially coplanarwith the bot- 10 tom section of the carton. Y

, J OHN ALBERT BUSER.

